Postcard Planet, Inc.: March 2009

Wednesday, March 4, 2009

Postcard Planet birthday!

Happy Wednesday everyone! Just wanted to let you know it’s my birthday!

Whoohoo!

Monday, March 2, 2009

Our Processes to Ensure Maximum Success

For 2007, an investment of $1 in direct marketing advertising expenditures is predicted to return an average of $11.69 in incremental revenue across all industries. The overriding message is that a direct approach is still the best way for marketers to deliver measurable results to their bottom line.

Source: The DMA's annual forecast of direct marketing's economic impact on the U.S. economy, “The Power of Direct Marketing”

Consultation:

Our team will learn your business process and integrate a marketing solution that fits your company goals and budget. We will assist on developing campaign schedules to ensure maximum return on your investment.

List Services and Analysis:

A large portion of a direct mailing campaign’s success is dependent on the information backing the mailing list. Are you using the right list?

After determining the details of your current campaign, we can provide you with targeted compiled list for either Business to Business or Business to Consumer segmented marketing campaigns.

We understand the importance of reaching the highest level of targeted prospects and spend time to analyze each list until full satisfaction is met. All of the information on the lists for purchase has been checked to be both accurate and up- to- date; this will ensure that your message gets out to your ideal target audience. We can also use your current house list and NCOA for the most recent contact information.

A few mailing list options include:

-Acxiom Consumer

-DNB Business

-D&B Hotlist Business Data

-Data Hygiene

Creative Services:

After evaluating the direction of your campaign’s call-to-action our teams of experts create a solution that meets your company identity. We strive to provide only the best quality and message(s) to ensure the most return on investment. We consistently test and refine the results of your campaign(s), taking into consideration; design psychology and current market trends for the greatest marketing impact.

Printing Process:

You might want to sit down for this! We only print the best quality every time. Our postcards are 14pt; UV coated, and full color, no exceptions. Whether you print postcards, business cards, flyers, envelopes all the way to door hangers and beyond you can expect the best quality and value your company deserves.

Campaign Personalization:

Whether your campaign requires inkjet, laser or variable on demand, we can do it all. There is nothing more powerful in the marketing world than a message customized for your client. Variable data uses customer information from your house list or purchased mailing list and inserts it into the content of the postcard. This data could represent an introductory greeting statement with the client’s first name and other variable factors that you can choose to refine your desired audience. This level of personalization will create the same impact as directly speaking to the client. This strategy will catch the type of attention that your business needs for future consideration in the eyes of your customers.

We mean it when we say we are full service! Postcard Planet can handle all of your mailing needs; no job is too big. From CASS certification, merging and purging of lists, NCOA services, to presort and delivery we handle it all so you don’t have to!

You can always rely on our fast turnaround time and lowest postage rates.

One to One Marketing Solutions:

Postcard Planet provides a service called “PURLs”, combining the power of internet with direct marketing mail campaigns. We can build campaigns for recruiting, retail, polling and many other applications to enhance your current marketing efforts.

Reasons to Launch a Integrated Direct Marketing Campaign

Lead generation (Gaining new customers, introduce new service or product to existing clients)
Acquire new points of contact for mail files (i.e. gain email or phone #, when all you originally had was the address)
Distribute coupons
Invitation to attend an event (tradeshow, seminar etc.)
Announce a special offer / sale
Gain Email addresses/Opt-in campaign (some companies are looking to mail less and email more often, but don’t have the data to do that and typical responses when asking for email addresses have been very low)
Clean house list (Update info page)
Drive prospects to your website or redirect them to another website
Drive traffic to a tradeshow booth to continue the 1:1 conversation started online
Secure appointments
Academic Recruiting
Perform customer satisfaction surveys (mailed survey responses are VERY low, and the data needs to be tallied)
Target market surveys (learn more about the needs of your target market prior to launch)
Seminar/Event Registration
Market Research (i.e. foods company can send specific coupons to market testers and have them respond online)
Campaign testing (which performs better mail piece A, B, or C; which email performed better, etc)
Distribution of secured product info (i.e. a nationwide Insurance company wants to distribute new sales materials to the sales force of 6000. It is known throughout the company that their sales team rarely reads the content given to them. By providing the content online accessible from any where in the country 24/7)
Increase retail traffic
Product Announcements (can do several at one time, based on the data)
Verify lead interest (i.e. you have had a prospect on your list for some time with no real movement. Guide them to the landing page and then gauge their interest for further relationship development)
Re-contact strategy (i.e. sales dropped the ball and there are tons of customers who have not been re-contacted to enhance the business relationship, reconnect with inactive customers)
Qualify leads (these are hot leads, no cold leads like other methods)
Loyalty marketing (let customers know how special they are, include offers with personalization, products specific to their needs, strengthen relationships)
CRM marketing integration (gain leads and then data is sent to CRM program for sales lead distribution or Database updating))
Product Warranty registration
Determining customer/prospecting preferences
Gain knowledge of customer behavior
Learn who’s reading the mail, who is responding to the mail, who is interested in what you have to offer and then Look Who’s Clicking. With that data future campaigns can be refined for the audiences most likely to respond
Increase sales conversion rates (this often happens as the lead is so hot after going through LWC)
Increase marketing response rates (personalization in print and online increases results over traditional methods)
Accurately track response rates and ROI in real time. Fine tune campaigns in real time (the mail piece cannot be changed per se, but the landing page content can be refined as results come in)
Automated On-Line Assessments
Service Contract Renewals
Academic/Alumni Recruiting and Campaigns
Immediate Delivery of Build-Your-Own Product/Estimate with data collected and programmed into thank you email.
The only way to deliver a cross media Flash Movie, now available with variable data in the movie!