Our Processes to Ensure Maximum Success

For 2007, an investment of $1 in direct marketing advertising expenditures is predicted to return an average of $11.69 in incremental revenue across all industries. The overriding message is that a direct approach is still the best way for marketers to deliver measurable results to their bottom line.

Source: The DMA's annual forecast of direct marketing's economic impact on the U.S. economy, “The Power of Direct Marketing”

 

Consultation:

Our team will learn your business process and integrate a marketing solution that fits your company goals and budget. We will assist on developing campaign schedules to ensure maximum return on your investment.

 

List Services and Analysis:

A large portion of a direct mailing campaign’s success is dependent on the information backing the mailing list. Are you using the right list?

After determining the details of your current campaign, we can provide you with targeted compiled list for either Business to Business or Business to Consumer segmented marketing campaigns.

We understand the importance of reaching the highest level of targeted prospects and spend time to analyze each list until full satisfaction is met. All of the information on the lists for purchase has been checked to be both accurate and up- to- date; this will ensure that your message gets out to your ideal target audience. We can also use your current house list and NCOA for the most recent contact information.

A few mailing list options include:

-Acxiom Consumer

-DNB Business

-D&B Hotlist Business Data

-Data Hygiene

 

Creative Services:

After evaluating the direction of your campaign’s call-to-action our teams of experts create a solution that meets your company identity. We strive to provide only the best quality and message(s) to ensure the most return on investment. We consistently test and refine the results of your campaign(s), taking into consideration; design psychology and current market trends for the greatest marketing impact.

 

Printing Process:

You might want to sit down for this! We only print the best quality every time. Our postcards are 14pt; UV coated, and full color, no exceptions. Whether you print postcards, business cards, flyers, envelopes all the way to door hangers and beyond you can expect the best quality and value your company deserves.

 

Campaign Personalization:

Whether your campaign requires inkjet, laser or variable on demand, we can do it all. There is nothing more powerful in the marketing world than a message customized for your client. Variable data uses customer information from your house list or purchased mailing list and inserts it into the content of the postcard. This data could represent an introductory greeting statement with the client’s first name and other variable factors that you can choose to refine your desired audience. This level of personalization will create the same impact as directly speaking to the client. This strategy will catch the type of attention that your business needs for future consideration in the eyes of your customers.

We mean it when we say we are full service! Postcard Planet can handle all of your mailing needs; no job is too big. From CASS certification, merging and purging of lists, NCOA services, to presort and delivery we handle it all so you don’t have to!

You can always rely on our fast turnaround time and lowest postage rates.

 

One to One Marketing Solutions:

Postcard Planet provides a service called “PURLs”, combining the power of internet with direct marketing mail campaigns. We can build campaigns for recruiting, retail, polling and many other applications to enhance your current marketing efforts.