- Lead generation (Gaining new customers, introduce new service or product to existing clients)
- Acquire new points of contact for mail files (i.e. gain email or phone #, when all you originally had was the address)
- Distribute coupons
- Invitation to attend an event (tradeshow, seminar etc.)
- Announce a special offer / sale
- Gain Email addresses/Opt-in campaign (some companies are looking to mail less and email more often, but don’t have the data to do that and typical responses when asking for email addresses have been very low)
- Clean house list (Update info page)
- Drive prospects to your website or redirect them to another website
- Drive traffic to a tradeshow booth to continue the 1:1 conversation started online
- Secure appointments
- Academic Recruiting
- Perform customer satisfaction surveys (mailed survey responses are VERY low, and the data needs to be tallied)
- Target market surveys (learn more about the needs of your target market prior to launch)
- Seminar/Event Registration
- Market Research (i.e. foods company can send specific coupons to market testers and have them respond online)
- Campaign testing (which performs better mail piece A, B, or C; which email performed better, etc)
- Distribution of secured product info (i.e. a nationwide Insurance company wants to distribute new sales materials to the sales force of 6000. It is known throughout the company that their sales team rarely reads the content given to them. By providing the content online accessible from any where in the country 24/7)
- Increase retail traffic
- Product Announcements (can do several at one time, based on the data)
- Verify lead interest (i.e. you have had a prospect on your list for some time with no real movement. Guide them to the landing page and then gauge their interest for further relationship development)
- Re-contact strategy (i.e. sales dropped the ball and there are tons of customers who have not been re-contacted to enhance the business relationship, reconnect with inactive customers)
- Qualify leads (these are hot leads, no cold leads like other methods)
- Loyalty marketing (let customers know how special they are, include offers with personalization, products specific to their needs, strengthen relationships)
- CRM marketing integration (gain leads and then data is sent to CRM program for sales lead distribution or Database updating))
- Product Warranty registration
- Determining customer/prospecting preferences
- Gain knowledge of customer behavior
- Learn who’s reading the mail, who is responding to the mail, who is interested in what you have to offer and then Look Who’s Clicking. With that data future campaigns can be refined for the audiences most likely to respond
- Increase sales conversion rates (this often happens as the lead is so hot after going through LWC)
- Increase marketing response rates (personalization in print and online increases results over traditional methods)
- Accurately track response rates and ROI in real time. Fine tune campaigns in real time (the mail piece cannot be changed per se, but the landing page content can be refined as results come in)
- Automated On-Line Assessments
- Service Contract Renewals
- Academic/Alumni Recruiting and Campaigns
- Immediate Delivery of Build-Your-Own Product/Estimate with data collected and programmed into thank you email.
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